THE PERSONA BLUR
You’re doing category-leading work, but your content could belong to almost anyone in your space, which makes it hard for people to remember or choose you.
The woman with depth, range, and power… but a brand that doesn’t fully reflect you yet.
People like you.
They trust you.
But they can’t clearly articulate what makes you different — and that’s about to change.
Want to integrate this FAST so you can startbeing seen as the authority you truly ARE (and get booked out because of it)?
I created a private podcast filling the gap for you with 5, 10 minute episodes.
You can literally binge listen in an hour. Click below to tune in.
What you’re already doing right.
You’re naturally magnetic when you’re not editing yourself. Your clients get results because your presence itself is activating.
Your knowledge and power behind the scenes run deeper than what you’ve shown publicly.
You elevate rooms the moment you walk into them.
You make people feel something — but your brand hasn’t caught up to the way people respond to you in real life.
You’re adaptable, intuitive, and multi-capable.
You’re already operating like a leader — your brand (and content) just hasn’t expressed that identity yet.
Your identity (and the work you do) needs to be named and expressed more clearly.
Your Leak
You’re showing up from pieces of yourself instead of the whole of yourself.
People can't clearly tell who you are the authority for — or why you, specifically, are different.
You're sharing smart content.
You're saying true things.
But nothing is clearly claimed.
So what people experience is:
▪︎ Your ideas sound good, but familiar
▪︎ Your content could apply to a lot of people in your space
▪︎ Your work feels high-quality, but hard to summarize
▪︎ People follow you, but struggle to explain why
People can sense depth and even mastery but they just can't name what makes you the authority.
And when people can't name it, they don't know how to choose you at the level they should.
WHY THIS HAPPENS
This pattern forms because you’ve always been;
multi-passionate, multi-skilled, multi-layered, multi-identity.
Instead of claiming all of it, you’ve been trying to present the “digestible” version of yourself.
Your nervous system is protecting you from being misunderstood, judged, or “too big,” so it subconsciously tones down your edges.
But the edges are exactly what make authority unmistakable.
You need to lead with a persona ... (keep reading)
What a persona is
Your persona is the clear point of view you lead with.
It's:
▪︎ The angle you speak from most consistently
▪︎ The role people instinctively put you in
▪︎ The reason someone says, "She's the one for this."
A strong persona doesn't shrink you.
It gives people a handle.
So instead of thinking:
"She does a lot of things:,
People think:
"She's known for this."
Examples such as "The No BS Business Mentor", "The Biohacking Health Coach"
what happens when this shifts
When you anchor into a clear persona — your persona — everything changes:
▪︎ Your voice becomes instantly recognizable
▪︎ Your content starts sounding like no one else in your niche
▪︎ Your work becomes easier to talk about
▪︎ You attract clients who understand you without long explanations
▪︎ You create emotional demand, not just interest
▪︎ You finally feel expressed instead of edited
This is when people stop scrolling and start paying attention because it's so clear why you are the authority.
Bio
TESTIMONIALS
Your Authority Prescription
Your personalized shifts based on your Persona Blur pattern:
1. Choose the identity you want the world to meet.
Stop presenting the watered-down version and step into the persona that reflects your real power.
2. Build emotional clarity, not aesthetic clarity.
Your brand becomes recognizable when your voice is consistent — not when your graphics are pretty.
3. Commit to the edges you’ve been hiding.
Your real differentiation lives in the parts of you you’ve been softening or diluting.
This is how you shift from “likable and familiar” to unmistakably distinct.
WANT TO LEARN MORE ABOUT how to make your authority known making your sales and recognition sky rocket?
Listen to the private podcast where you'll walk away with...
▪︎ What's actually getting lost between the depth of your work and how it's coming across publicly
▪︎ How to refine your content and brand so people immediately understand why you're the authority
▪︎ How to talk about your work in a way that makes your value obvious — without overexplaining.
▪︎ Which parts of your expertise your audience needs to see first in order to trust you.
▪︎ The language and framing that help people "get it" faster and place you at the right level.
This private podcast is about closing the gap between the level you operate at and how you're perceived.
